OOH & DOOH
From billboards to programmatic DOOH — precision-planned, pan-India executed.
follow up on mobile after seeing a DOOH ad
effectiveness uplift with dynamic content
average lift in store traffic via Currency SI
markets covered pan-India
Strategic Formats
What We Execute
Billboards & Hoardings
Large-format, premium static placements at high-impact, high-traffic intersections nationwide.
Programmatic DOOH
Real-time, data-driven digital OOH — buy audiences, not sites, at scale.
Transit Media
Metro, railway, bus, auto, airport branding — reaching commuters at every touchpoint.
3D & Innovative OOH
Live 3D billboards, anamorphic displays, and high-impact OOH stunts that stop traffic.
Ambient Advertising
Environmental and contextual media formats woven into the fabric of everyday spaces.
Drone Advertising
High-visibility aerial brand activations that command attention from ground to sky.
ATL Advertising
Mass media solutions for maximum reach, including TV, Radio, and Print campaigns that build powerful brand resonance.
BTL Advertising
Hyper-local, conversion-driven activations, events, and person-to-person engagement strategies that drive action.
How We Target
Precision at Every Step
Data-Backed Insights
Every plan starts with audience data, movement patterns, and market intelligence.
Hyper-Local Precision
Site selection scored by Currency SI to maximise OTS and minimise wasted spend.
Persona-Based Creative
Creative adapted per audience persona, format, and geo for maximum resonance.
Dynamic Targeting Triggers
Weather, time-of-day, and event-based triggers that make DOOH genuinely contextual.
We Don't Buy Sites.
We Buy Audiences.
Currency SI is our proprietary OOH measurement platform — the industry's most granular site-scoring system, built to eliminate guesswork and deliver provable returns for every rupee invested in outdoor media.
Our Scale
Built to Dominate
Pan-India reach across Tier 1, 2 & 3 cities
Launch capability in 10 cities simultaneously — overnight
vs. standard OOH industry benchmarks — measured, not claimed